Minister for Tourism, International Transport and Maritime Initiatives Hon. Denise Charles, says Dominica’s investments in destination marketing and re-branding are paying off as Dominica has been honored as a top Caribbean destination in the Travel-Leisure World’s Best Awards 2022 Reader’s Survey.
“Travel and Leisure announced its ‘World’s Best Awards’ list of winners for 2022 with Dominica, the Nature Island ranking as the top island in the Caribbean, Bermuda and the Bahamas. This is the first time that Dominica has been honoured as a top island in the Travel and Leisure World’s Best Awards. Since taking on my role as Minister of Tourism, I have always made it very clear that Dominica will be the hottest and most talked about destination in the Caribbean and here it is,” Hon. Charles stated.
The accolade came from a reader’s survey as readers rated the islands on natural attractions/beaches, activities/sights, restaurants/food, people/friendliness, and value.
“As we are rebounding from the challenges of the last two years, our nature island is already making bold statements among the world’s best. Travel and Leisure recognizes the top hotels, islands, cities, cruise lines, airlines, spas and more, around the globe based on the results of the Travel and Leisure World’s Best Awards 2022 Readers’ Survey. Readers were invited to participate through various media and rank their choices based on a number of characteristics,” Hon. Charles noted.
The Ministry of Tourism is elated by this accolade as it is evidence of the investments that they have made in the marketing of Dominica as a tourist destination.
“We are elated by this recognition from such a major international publication like Travel and Leisure, as it means that readers who are active travelers agree that Dominica is the best island too travel to and experience in 2022. It also means that our hard work and dedication over the years are paying off. Our bold rebranding, new targeted marketing approach, and our five pillar strategy of Agro-Tourism, Aqua, Adventure, Wellness and Festival and Events are all coming together to reap amazing rewards and this travel and Leisure accolade is just the beginning,” the Tourism Minister went on to state.
She noted that accolades like these are important as they will convince would be travelers to visit the island.
“All our stakeholders should also be proud of this accomplishment as their work has helped to further the development of the product and the destination experience. Dominica looks forward to more accolades which will shine a positive light on the destination and in turn inspire travelers globally to choose the Nature Island,” Hon. Charles added.